This volunteer role will focus on creating and managing digital content, engaging with our online community, and promoting awareness of our programs and initiatives. You’ll play a critical part in shaping the voice of Hand Up Toronto online.

Hand Up Toronto is a volunteer-run charitable organization committed to supporting families experiencing food insecurity by providing food hampers, essential items, and access to community resources. We are seeking a Marketing and Social Media Specialist to help amplify our mission, engage the public, and support key goals around fundraising and volunteer recruitment.

This volunteer role will focus on creating and managing digital content, engaging with our online community, and promoting awareness of our programs and initiatives. You’ll play a critical part in shaping the voice of Hand Up Toronto online—fostering an informed, respectful, and supportive audience across various platforms.

This position can be shared between two volunteers, with each contributing approximately 3 to 4 hours per week to ensure a manageable and meaningful commitment.

 

Job Summary:

We are looking for a creative and strategic Marketing & Social Media Specialist to drive our brand’s online presence and customer engagement. This role will focus heavily on managing and growing our social media channels, while also contributing to broader marketing campaigns. The ideal candidate is fluent in digital culture, understands how to craft engaging content, and uses data to inform decisions.

Key Responsibilities:

• Develop, execute, and optimize content strategies for social media platforms (Instagram, LinkedIn, TikTok, Facebook, etc.)
• Create and schedule engaging, on-brand content including graphics, videos, and written posts
• Monitor social media trends, audience behavior, and platform updates to keep our strategy fresh and relevant
• Engage with followers, respond to comments/messages, and manage online community relationships
• Track and analyze performance metrics (reach, engagement, conversions) to inform future content and campaigns
• Collaborate with the broader marketing team to align social media with product launches, promotions, and brand campaigns
• Support marketing efforts across digital (email, website, SEO, PPC) and traditional channels as needed
• Coordinate with influencers, partners, and user-generated content campaigns

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field and asset
• 2+ years of hands-on experience managing brand social media accounts
• Proven track record of growing and engaging social media audiences
• Strong understanding of social media tools (e.g., Hootsuite, Later, Sprout Social) and analytics platforms
• Excellent writing skills and ability to adapt tone for different platforms and audiences
• Proficiency in Canva, Adobe Creative Suite, or other content creation tools
• The ability to communicate with compassion, empathy and clarity
• Ability to work independently as well as part of a team

Screening Measures:

• Resume or LinkedIn profile with a brief cover letter outlining why you are interested in this position. Email: resume@handuptoronto.org
• Interview with the Marketing Director

 

Support & Supervision: 

This role reports to and is supported by the Marketing Director at Hand Up Toronto and will work closely with the whole Marketing team.

 

Time Commitment & Scheduling: 

• Minimum commitment of 3-4 hours per week
• Availability to check and engage with platforms at least 2–3 times daily (morning, afternoon, and/or evening)
• Biweekly virtual check-ins with the Marketing Team

 

Risks & Challenges of the Position:

As this role is primarily desk-based, we encourage you to set up an ergonomic and healthy working environment. 

Due to the real-time nature of social media, quick response times and consistent presence may be required, which can be demanding. Clear communication with the team and boundaries around availability are important for maintaining a healthy balance.

 

Benefits:

• Excellent opportunity to work as part of a highly supportive volunteer team and make a concrete difference in the lives of families facing food insecurity in Toronto
• Valuable experience in digital communications, online community management, and data-informed content strategy—especially beneficial for individuals seeking employment in marketing, public relations, or nonprofit sectors
• Opportunities to grow your digital portfolio and gain mentorship in community engagement
• References available upon request after a minimum of three months in the role

 

To Apply: Hand Up Toronto is committed to fostering a diverse and inclusive community – everyone is welcome, and we encourage candidates of all backgrounds and levels of experience to apply.

 

To apply, kindly email your resume and cover letter to resume@handuptoronto.org. Please add “Marketing & Social Media Specialist” in the subject line.