Purpose of the Job: The Public Relations Manager's role is to amplify Inspired to Uplift’s mission of inspiring and empowering individuals through strategic communication and media outreach. The role is focused on building awareness, fostering community relations, and generating support by showcasing success stories and managing public perception. Additionally, it involves handling crisis communication, creating compelling content, and overseeing the promotion of events to enhance the organization's visibility and impact.

Duties and Responsibilities: 

Promote the Mission: Develop and execute PR strategies to effectively communicate the organization’s mission of inspiring and empowering individuals, enhancing overall visibility and impact. 

Media and Community Engagement: Build and maintain relationships with media outlets, community leaders, and influencers to secure positive coverage and support for the organization’s initiatives. 

Content Creation: Craft and oversee the creation of compelling content, including press releases, social media posts, and newsletters, to highlight the organization’s achievements and engage stakeholders. 

Event Management: Plan, promote, and manage events such as fundraisers, workshops, and outreach programs to support the organization’s goals and enhance community involvement. 

Crisis Management: Handle communication during any crises or negative situations to protect the organization’s reputation and ensure accurate information is conveyed to the public.

Benefits: 

Canva Premium Access: Everyone in our Marketing Department is provided with Canva Premium, offering a wide range of advanced design tools, templates, and resources to support your creative process. 

Flexible Work Environment: We understand the importance of balancing academic commitments and personal life. Our work environment is highly flexible, allowing time off for school and personal matters, ensuring you can manage your workload and academic responsibilities effectively. 

Official Corporate Recommendations: Recognizing the value of our volunteers' contributions, we offer official corporate recommendations from our Executive Directors upon request. These personalized letters acknowledge your dedicated service and can significantly bolster your professional portfolio. 

Certificates for Service Hours: To formally recognize the effort and time our volunteers commit, we provide certificates for service hours achieved. These certificates serve as official documentation of your engagement and contributions, valuable for your academic and professional advancements.

Job Requirements and Qualifications: Must be a current university student in Canada (critical). Proven experience with graphic design and marketing tools (e.g., Adobe Creative Suite, Canva) with a strong portfolio (critical). Experience managing social media accounts and creating content, including User-Generated Content (UGC) (critical). Comfortable appearing in front of the camera for social media and other digital content creation (critical). SEO experience is a plus (non-critical). Strong organizational skills and attention to detail (critical).